Luxe Promo will be a new offering at Luxe Pack NY in May.

With Luxe Pack New York’s change of venue to Pier 92 also comes the news that the premier show for creative packaging is launching Luxe Promo, which will be held simultaneously as a dedicated show-within-a-show for creative promotional items geared to beauty and beverage brands.

“Leading executives from top brands asked us to help them find creative high-end premiums and promotional items for their loyalty, gift and holiday initiatives. We really saw a need in the market that wasn’t being met,” explains Nathalie Grosdidier, Luxe Pack executive director, about the addition.

 Offerings of customized and standard POS merchandise, gifts with purchase, promotional gifts and other high-end premiums will include beauty items such as makeup bags, manicure sets, hair ornaments, samples, candles, soaps, massage gloves, towels, bathrobes, relaxation CD’s, notebooks and jewelry; and beverage items including glasses, recipe books, mixers, coasters, tasting utensils, ice buckets, corkscrews and more.

 Luxe Pack New York and Luxe Promo will be held May 14-15, 2014, at Pier 92 (711 12th Avenue) in Manhattan.

More info: www.luxepacknewyork.com